In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow,"Michael Finn, VP of
advertising sales at DISH Network, and Scott Higgins, the company's
director of interactive programming, discuss DISH's new interactive
TV advertising deal with NBC Universal, and the company's plans to
make increasing use of the DVR hard drive for its interactive TV
offerings.
To listen to the show,
click here.
